CMS Home Page: The site showcases CMS products merchandised in real-life retail settings to help customers visualize the quality of the product line.
Visual Statement of Line: Products are presented and organized in a visual and straight-forward multi-tierd approach.
Full Database Support: Product data is maintained and presented for descriptions, features, options, product types, part numbers and imagery.
Project Portfolio: A new, separate site features a gallery of CMS projects that involve custom interior architectural millwork and cabinetry.
Portfolio Project Info: Each project links to a page with descriptive copy and a photo slide show to highlight the custom millwork and cabinetry manufactured for that client.
CMS (Creative Merchandising Systems)
- Workplace Snapshot Satisfaction Survey
- Retail Product Catalog Site:: cmsdisplays.com
- Architectural Portfolio Site:: cmsarchitectural.com
CMS (Creative Merchandising Systems) is a Grand Rapids based company that produces high quality, attractive display fixtures for supermarkets, convenience stores, bakery departments, specialty wine and retail environments.
Several years ago, CMS asked for help in redesigning their website. At the time, their site was a small site that consisted of basic "about us" type information. We vastly expanded the site to include full support for their entire product line of produce, wine bakery and custom retail display fixtures.
A Closer Look ...
A Long-Standing Partnership
We have continued to partner with CMS since the launch of the initial site. Over the past few years, there have been two major design and functional revisions which gets us to the current status of the site. All along, we have continuously worked hand-in-hand with them to maintain, add and update products on the site. This administrative work occurs via tools that we employ to maintain the SQL database that drives all the product information that gets presented on the site. A sub-site that is tailored specifically to a key client's standard product set and ordering process is also part of the mix.
New Architectural Portfolio Site
Currently, we are collaborating with CMS to produce a separate website that will feature and showcase their custom interior architectural millwork and cabinetry. They have designed, manufactured and installed custom millwork and cabinetry for hotels, bars and restuarants, building lobbies, office spaces and retail environments.
Because this is primarily a portfolio site, we decided to create this in WordPress. We created a theme specific for CMS and they will also be trained to support this site themselves moving forward. A classic example of not reinventing the wheel and developing custom software when an off-the-shelf type solution already exists ... and an example of how we work with our clients with a goal to always keep their cost as low as possible.